SBI SCO Recruitment 2026 for Digital Marketing Posts

The SBI SCO recruitment offers contract jobs in the Digital Marketing Department of State Bank of India (SBI) to eligible Indian citizens. As per Advertisement No. CRPD/SCO/2026-27/24 on sbi.bank.in, the Bank invites online applications for Specialist Cadre Officer (SCO) posts. Applications run from 30 September 2026 to 21 October 2026. The jobs suit candidates with senior marketing, analytics or content experience.

The Bank has 4 posts in total. These are 1 Deputy Vice President (Analytical Marketing & Campaign), 2 Deputy Vice President (Digital Marketing) and 1 Content Specialist. A full post-wise breakdown follows below. The suggested place of posting is Mumbai and Navi Mumbai. Candidates should check all details in the article below.

Information verified from the official State Bank of India notification No. CRPD/SCO/2026-27/24 dated 30 September 2026.

Last verified: 29 September 2026.

The SBI SCO recruitment fills 4 Specialist Cadre Officer posts on contract at State Bank of India through Advertisement No. CRPD/SCO/2026-27/24. Candidates must apply online through the link on sbi.bank.in, and the last date to apply is 21 October 2026. Selection is through shortlisting and interview, followed by CTC negotiation.

Quick Summary of SBI Deputy Vice President and Content Specialist Posts

This table summarises the SBI SCO recruitment for all three posts.

About the organisation

The Central Recruitment & Promotion Department at the Corporate Centre in Mumbai issues this notice for the Bank’s Digital Marketing Department. The SBI SCO recruitment covers posts that work with digital channels such as INB and YONO.

The notice adds that Global Finance, New York, named SBI “World’s Best Consumer Bank 2026” for the second year in a row. It also states that Brand Finance named SBI “India’s Strongest Banking Brand 2026”.

Also Read: SBI Specialist Cadre Officer 2026 — Apply by 6 October

Local context and how it compares

The notice indicates Mumbai and Navi Mumbai as the place of posting for all three posts. It also says the Bank can post selected candidates anywhere in India. Candidates from North Bengal, Sikkim and the North East should plan to move for the SBI SCO recruitment posts if selected.

Outstation candidates called for interview receive airfare reimbursement. The Bank fixes the interview venue, and requests to change it are not entertained.

These jobs are fixed-term contracts with no perks beyond CTC. That sets them apart from permanent bank posts. Candidates can compare the SBI SCO recruitment jobs with current jobs across India before applying.

This is added context, not part of the official notification. Confirm with the hiring office.

Important dates

The SBI SCO recruitment uses one window for online registration and fee payment. The application is complete only after the fee is paid, where a fee applies.

PwBD candidates must upload a valid disability certificate dated on or before 21 October 2026.

SBI SCO recruitment vacancy details and salary

The notice lists one line for each post. The table shows the Unreserved (UR) vacancy, the total, and the horizontal Locomotor Disability (LD) reservation for Persons with Benchmark Disabilities (PwBD).

Reservation for PwBD candidates is horizontal and sits within the vacancy of the parent category. The SBI SCO recruitment vacancies, reserved posts included, are provisional and may change with the Bank’s needs.

Contract, CTC and variable pay

The contract runs for 3 years, and the Bank can extend it for 2 more years. Either side can end it with three months’ notice, or by payment or surrender of three months’ compensation in lieu.

Annual CTC is negotiable. It depends on experience, current emoluments and place of posting. The CTC has 80% fixed pay and 20% variable pay. The notice lists no other perks.

Variable pay in the SBI SCO recruitment needs an appraisal score of at least 90%. The Bank assesses it half-yearly, as on 31 March and 30 September, and deducts income tax as per the rules.

If a contract ends before 6 months are complete (from the second year onwards), the Bank pays variable pay pro-rata. From the second year, the annual increment can go up to 5% of the CTC fixed at negotiation. It needs an appraisal score of at least 90% and follows the same 80:20 split. Leave is 30 days in a financial year.

Also Read: SBI SBIL Kolkata Recruitment 2026 – Apply Online by 6 October

Eligibility

Age, education and experience for the SBI SCO recruitment are counted as on 31 August 2026. Candidates can check their age on that date with the age calculator. Reserved category candidates get upper age relaxation as per Government of India guidelines. They must submit the certificates at interview if shortlisted.

Deputy Vice President (Analytical Marketing & Campaign)

• Age: 33 to 45 years.
• Degree: Bachelor’s degree in Marketing, Business Administration, Statistics, Data Science, Computer Science or a related field.
• Experience: at least 10 years of post-qualification experience in marketing in e-Commerce, banking, fintech, information technology or a consumer-facing company.
• Preferred: MBA/PGDM in Marketing or Business Analytics, a Digital Marketing or Marketing Analytics certification, and GA4 and Google Ads certification. Also 3 to 5 of the 10 years as a marketing analyst or business analyst.
• Preferred skills: data interpretation, customer segmentation, campaign management and marketing automation. Tools include SQL, Excel, Power BI, Tableau and Google Analytics.
• Main duties: turn customer databases, triggers, events and re-marketing into direct campaigns with the agency. Report on leads, conversion rates, website traffic and social media engagement. Prepare MIS and dashboards, and keep campaigns within Bank policy.

Deputy Vice President (Digital Marketing)

• Age: 33 to 45 years.
• Degree: Bachelor’s degree in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field.
• Experience: at least 10 years of post-qualification experience in marketing in e-Commerce, banking, fintech, information technology or a consumer-facing company.
• Preferred: MBA/PGDM, a Digital Marketing or Social Media Marketing certification, and Google Ads, Performance Marketing and GA4 certification. Also 3 to 5 of the 10 years as a full-time Digital Acquisition executive, or in marketing on a social media platform.
• Preferred skills: performance marketing, customer acquisition, multichannel campaigns, analytics, stakeholder management and project management.
• Main duties: own the digital customer acquisition strategy and work with INB and YONO to improve conversions. Manage Search and Display agencies, build digital partnerships and work with the e-Commerce team.

Content Specialist

• Age: 25 to 40 years.
• Degree: Bachelor’s degree in Marketing, Communication, Journalism, Advertising or a related field.
• Experience: 5 to 7 years of hands-on work in content production, digital operations or creative coordination. Work in financial services or other regulated industries is ideal. This includes work in a MarTech-driven environment (CMS, marketing automation, analytics tools).
• Preferred: certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing or Communications.
• Preferred skills: strong written and verbal English and Indian language skills. Also CMS and marketing automation tools (Salesforce Marketing Cloud, Marketo, HubSpot) and awareness of the financial services regulatory framework.
• Main duties: create and manage brand-aligned content across digital, social, web, email, video, in-app and offline channels. Keep the content calendar, run A/B tests, deploy content on MarTech platforms and coordinate vendors.

Conditions for all posts

• Only Indian citizens can apply. Candidates need a valid email ID and mobile number, active until the result and call letters.
• Candidates with pending or contemplated disciplinary proceedings cannot apply. They must upload the undertaking from the Bank’s career page.
• Candidates with adverse reports on character, antecedents or moral turpitude cannot apply.
• Government, Quasi-Government, public sector undertaking, nationalised bank and financial institution employees must submit a No Objection Certificate (NOC) at interview.
• Selected candidates must produce a relieving or discharge certificate from the current employer.
• Teaching and training experience does not count for eligibility.
• Candidates must give details of pending criminal cases at interview. The Bank can verify police records.
• Engagement depends on medical fitness and the Bank’s service and conduct rules.

The Bank checks experience for the SBI SCO recruitment at interview or joining. Proof can be an experience certificate, appraisal letters, appointment and relieving letters, or an offer letter with IT returns. The certificate must state that the candidate has experience in the required field. If a degree certificate omits the specialisation, the candidate must produce a certificate from the university or college that names it.

Also Read: SBI SCO Recruitment 2026 Wealth Management: 6 Posts

Selection process

The SBI SCO recruitment selects candidates through shortlisting and interview. Every stage is provisional until the Bank verifies original documents.

1. Shortlisting: the Bank’s committee sets the parameters. Meeting the minimum qualification and experience does not guarantee an interview call.
2. Interview: it carries 100 marks, and the Bank decides the qualifying marks. Deputy Vice President candidates also deliver a 5 to 10 minute PPT presentation on the relevant job profile.
3. CTC negotiation: the Bank negotiates with shortlisted candidates during the interview or on a later date, in order of merit. A candidate who does not agree to the CTC exits the process, and the next candidate is considered.
4. Merit list: the Bank ranks candidates by interview marks only. Candidates with equal marks at the cut-off rank by age, older candidate first.
5. Final selection: the top candidates in the merit list with whom CTC is agreed.

The Bank sends call letters by email or uploads them on its website. It sends no hard copy. Outstation candidates get economy-class airfare on the shortest route, on submission of tickets and boarding pass. The limit for both sides is ₹15,000 for the Deputy Vice President posts and ₹10,000 for the Content Specialist post. The Bank pays the actual fare if it is lower.

Also Read: EXIM Bank BDO Recruitment 2026 – 12 Posts

Application fee

The SBI SCO recruitment application fee and intimation charges are non-refundable, and the Bank does not adjust them against any other selection.

• General, EWS and OBC: ₹750.
• SC, ST and PwBD: no fee.

Candidates pay online by debit card, credit card or internet banking. Candidates bear any transaction charges.

How to apply

The SBI SCO recruitment accepts online applications only. The Bank does not accept hard copies.

1. Open the current openings page on sbi.bank.in and click Advertisement No. CRPD/SCO/2026-27/24.
2. Download the advertisement and read it fully.
3. Click Apply Online and register with a valid email ID and mobile number.
4. Fill in the form. Candidates can save it and get a provisional registration number and password. The Bank allows three edits to a saved form.
5. Upload the photograph, signature and documents. Use Preview to check each file.
6. Submit the form and pay the fee online, if it applies, on or before 21 October 2026.
7. Print the e-receipt and the application form.

The Bank allows no change after the window closes or after final submission. The portal can slow down near the closing date, so candidates should apply early for the SBI SCO recruitment.

The photograph must be a colour JPEG of 20 to 50 KB. The signature must be a JPEG of 10 to 20 KB, not in capital letters. The photo and signature resizer helps with both. Every document must be an A4 PDF under 500 KB, and a PDF compressor can shrink larger scans.

Documents to keep ready

• Recent photograph and signature (JPEG).
• Detailed resume, ID proof and date of birth proof.
• Caste and PwBD certificates, if applicable.
• Bachelor’s degree certificate.
• Preferred qualification and certification certificates, if any.
• Experience certificates.
• Biodata form, duly filled, signed and scanned.
• Latest 3 months’ salary slips.
• Form-16 or offer letter from the current employer.
• NOC from the present employer, if working in a Government organisation, public sector unit or public sector bank.
• The mandatory undertaking from the Bank’s career page.

Important Links

Should you apply?

The four posts in the SBI SCO recruitment suit senior marketing, analytics and content candidates from banking, fintech, e-commerce and IT. Candidates who meet the 10-year rule fit the Deputy Vice President posts best. The Content Specialist post needs 5 to 7 years.

Competition will be tight for only 4 posts, because the merit list depends on interview marks alone. The Deputy Vice President posts add a presentation, so those candidates need to prepare it on the job profile.

The main trade-off in the SBI SCO recruitment is the term. The contract lasts 3 years. The Bank can extend it at its discretion, and the notice lists no perks beyond CTC. Posting can be anywhere in India, and 20% of the CTC depends on appraisal scores. Candidates from outside Mumbai must weigh the move.

Candidates can also see more government job updates before deciding. Candidates should apply only through the official link and pay nobody for these jobs.

Also Read: Exim Bank Recruitment 2026: DM & Manager Posts | Apply Online

FAQs

What is the last date for SBI SCO recruitment 2026?

The last date for online registration and fee payment is 21 October 2026. Registration opens on 30 September 2026. The Bank does not allow changes to the application after the window closes.

What is the salary of the SBI Deputy Vice President (Digital Marketing) post?

In the SBI SCO recruitment, the Deputy Vice President (Digital Marketing) post has an annual CTC of up to ₹63 lakh. The amount is negotiable. It has 80% fixed pay and 20% variable pay. The Bank pays variable pay only when the appraisal score is at least 90%.

Can a fresher apply for the SBI Content Specialist post?

No. The Content Specialist post needs 5 to 7 years of hands-on experience in content production, digital operations or creative coordination. Candidates aged 25 to 40 years as on 31 August 2026 can apply.

This is added context, not part of the official notification. Confirm with the hiring office.

Is the SBI SCO recruitment a permanent job?

No. The engagement is a contract for 3 years. The Bank can extend it by 2 more years at its discretion. Either side can end it with three months’ notice.

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